Google Ads & Search Management
Paizah operates your entire Google surface as one system: paid campaigns managed against cost per enquiry, organic search and AI-answer visibility, measurement that actually works, and a dated ledger of every change made to your account. You own every account and every asset, from day one to the day you leave.
Who it's for
Businesses spending on Google Ads without knowing what an enquiry costs them, businesses whose agency holds their accounts hostage, and businesses that rank nowhere while paying for clicks they could earn organically.
Why run Ads and SEO as one retainer instead of two vendors?
Because each one feeds the other, weekly. The search terms people actually type into your ads are the fastest keyword research money can buy: they become the organic content plan. And the organic pages we build become your ad landing pages, which raises quality scores and lowers your cost per click. Split the two across vendors and that loop is thrown away.
What does "you own every account" actually mean?
Every account is created under your identity: your Google Ads account on your own billing, your Analytics, your Search Console, your Business Profile. Paizah operates them through one auditable staff identity that you can revoke in a minute. When an engagement ends, offboarding is a checklist, not a hostage negotiation. Most local agencies do the opposite, and it costs businesses their history, their data and sometimes their whole account.
What is the change ledger?
Every change we make to your account is written to a dated log: what changed, and why. When rankings move or cost per enquiry drops, you can trace it to a decision instead of taking anyone's word for it. It is also how we take responsibility when something we tried does not work.
What happens if I already have Google Ads, Analytics or a Business Profile?
We inherit, repair and take over; we do not blindly rebuild. An existing Ads account carries bidding history worth keeping. A second Business Profile can get both suspended. Analytics data cannot be backfilled. The Takeover Audit maps exactly what you have, what is broken, what is double-counted and what to keep, before any optimisation begins.
How is the work automated?
Paizah runs its own management tooling on the official Google Ads API: daily spend and disapproval monitoring, conversion-tracking heartbeats, weekly search-term mining into negatives and new keywords, and monthly reports generated from your real data. Software watches your account every day; a human decides every change.
Frequently asked questions
- How much does Google Ads management cost in India?
- Indian agencies typically charge ₹20,000 to ₹1,50,000 per month, or 10 to 20 percent of your ad spend, usually for ads alone. Paizah's combined Ads plus Search retainer starts at ₹30,000 per month ($1,499 internationally) and includes the organic side. Ad spend itself is always separate, on your own card, billed to you by Google directly.
- What does the Takeover Audit cost and what do I get?
- A fixed ₹15,000 in India ($499 internationally), delivered in 3 to 5 days: a complete inventory of your Google setup, every broken or double-counted piece of measurement, what your current cost per enquiry actually is, and a prioritised fix list. If you do not continue with us, the audit is yours to act on with anyone.
- Do you require a minimum ad spend?
- No, but we will be honest about arithmetic: if your budget divided by realistic cost per enquiry produces fewer enquiries than the retainer costs, we will tell you to fix organic first and come back to paid later.
- Will my reported numbers change after you take over?
- Often reported conversions drop at first, because we remove double-counting that was inflating them. We capture a baseline before touching anything, so real improvement is measured against the truth, not against the inflation.