Digital Marketing & Customer Acquisition
Paizah plans and runs Meta and Google ad campaigns built around one goal: qualified enquiries at a sustainable cost-per-lead. We design the full funnel — targeting, creative, landing page and follow-up — and optimise for lead quality and revenue, not clicks and vanity metrics.
Who it's for
Businesses spending (or ready to spend) on ads who want a system that produces qualified leads, not just impressions.
What does customer acquisition actually involve?
It is the full path from a stranger seeing your ad to a qualified enquiry: audience targeting, ad creative and copy, the landing page they arrive on, and the WhatsApp or form follow-up that converts them. We build and optimise every step as one funnel, because a great ad with a weak landing page still fails.
How do you improve lead quality, not just lead volume?
We optimise campaigns toward the leads that actually convert — using qualification signals, audience segmentation and feedback from your sales conversations — instead of chasing the cheapest possible click. Fewer, better leads beat a flood of unqualified ones.
Who manages the ad spend?
You keep control of and pay for ad spend directly — it is always billed separately and transparently. We manage the strategy, setup and optimisation as part of your plan or retainer.
Frequently asked questions
- Is ad spend included in the price?
- No. Ad spend and third-party tools are always billed separately and transparently — your plan covers strategy, setup and management. This keeps your reporting honest and your budget in your control.
- What budget do I need to start?
- It depends on your market and goals, and we will advise honestly before you spend. We would rather start lean, prove the funnel works, and scale what is profitable than burn a big budget on an untested campaign.