Rebuilding customer acquisition for Lancor's senior-living project
Lancor, a listed Chennai developer, was spending heavily on Google Ads for its Harmonia senior-living project but getting poorly-qualified leads and few site-visit bookings. Paizah is rebuilding the full acquisition funnel — campaigns, a new project website, and a WhatsApp AI assistant that answers enquiries around the clock and routes qualified buyers straight into the sales team's CRM.
Active engagement — began mid-2026, a six-month partnership currently in progress.
The challenge
The project was investing significant budget in Google Ads, but the money wasn't converting into buyers. Ad spend was high while lead quality was low — a lot of enquiries that were never going to buy. The website had broken links leaking trust and traffic, and despite the spend, actual site-visit bookings (the real currency of a property sale) stayed low. In short: money going out, qualified visits not coming in.
Who we're reaching
Senior-living is a rare category with two decision-makers at once. The buyers are the senior citizens themselves — who care about comfort, safety, community and dignity — and their adult children, including NRIs planning for aging parents from abroad. The messaging and the funnel have to speak to both, because the person who researches is often not the person who moves in.
What Paizah did
- →Audited the existing Google and Meta campaigns and restructured them around qualified enquiries and site visits, not cheap clicks
- →Built a new project website from scratch — fixing the broken links and re-framing the project around comfort, care and community for both seniors and their children
- →Segmented the audience so seniors, adult children and NRI buyers each get relevant messaging
- →Deployed a WhatsApp AI assistant on the project's number that answers questions from the project's own content at any hour, qualifies the enquiry, and pushes it into the Sell.Do CRM with full chat context for the sales team
- →Put proper analytics in place to measure the funnel — cost per qualified enquiry, enquiry-to-visit rate — instead of vanity metrics
A project site built to convert, not just inform
The new site leads with clear positioning — independent senior living with support, not an institutional old-age home — and walks a visitor through lifestyle, safety, dining, community, floor plans and an FAQ that answers the real objections. Multiple conversion paths (book a visit, WhatsApp, call, and a full-day experiential visit) meet buyers wherever they are in their decision.
WhatsApp AI as the always-on first responder
For a considered, family-involved purchase — especially for NRI children in other timezones — an instant, accurate response matters enormously. The AI assistant answers from the project's own material, in the enquirer's language, and books the next step. Qualified enquiries land in Sell.Do with the conversation attached, so the sales team picks up warm, informed conversations instead of cold phone numbers.
Campaigns and analytics that answer to bookings
Rather than optimising to clicks, the restructured campaigns and analytics are wired to the metrics that actually predict sales — qualified enquiries and booked site visits — so every rupee of ad spend can be judged on whether it fills the calendar.
Results
This is an active, six-month engagement that began in mid-2026 and is still in progress, so we're not publishing outcome numbers yet — we'd rather report real results than early guesses. The funnel, site, WhatsApp AI and analytics are live or rolling out now, and performance is tracked against qualified enquiries and site-visit bookings. We'll update this study with results as the engagement matures.